Our mission: Colors are great, but they can be challenging to produce. At We aRe SpinDye®, we believe in abandoning the harmful practice of water dyeing and leading by example, inspiring the textile world to instead choose a more sustainable method of modern coloring.

The global textile industry is accountable for massive water pollution. Research cited by the World Bank indicates that nearly 20% of all water pollution world wide is related to the process of dyeing textiles.

It is only a matter of time before more rivers run dry, ground water levels plummet – leaving us all in a tight spot! But the fact is that is it not needed! It is time to put water out of business, and put focus into colors.

Using our scientific and precise color system, we can introduce the color early in the manufacturing sequence. With this method, the exact color is integrated into the material from the beginning, without the use of water or toxins.

The results are astounding – the product keeps its exact color, year after year, regardless of wear, washing or sun. But above all, we’re leaving water and toxins out of the equation, saving the planet, one consciously colored product at a time.

Look at the film about We aRe [email protected] and the Re:Kånken project we did with Fjällräven.

Please do also take the time to check out our own promo production: