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Swedish We aRe SpinDye (WRSD) takes its place with its unique coloring technology in the latest Innovation Stories collection, Color Story from H&M. This is a clear milestone in the work of creating an increased focus on color among fashion companies and a heightened awareness of the negative environmental effects that occur when dyeing textiles.

This is the second time We aRe SpinDye has participate in one of H & M’s premium collections, and the company has also collaborated with H&M Womenswear and Arket earlier this year. The collection will be launched in selected stores and on hm.com from April 15.

Read more about the collection here >>>