We aRe SpinDye® is closing the last link for a circular and sustainable textile production process as we launch a raw material based on recycled clothes.

We aRe SpinDye®’s dyeing process has been used as part of the recycled polyester in this autumn’s H&M Conscious Exclusive collection, which will be released in early December. This is the first time H&M has used We aRe SpinDye®’s dyeing process in a collection.